"Entrepreneurship"

If I were to start a brand new business from scratch, I would definitely start a fast food place. My target market would be teenagers, generally from the ages of 16 years old to people in their mid twenties, who don't have time to sit down and eat a meal, but are rather busy with other things. I would advertise heavily in the beginning, but after a while I would rely mostly on word of mouth and loyalty. I would provide a fun yet safe atmosphere, to attract teens. I will also sell food at a reasonable price. Many people feel that most of the more popular fast food places, like McDonald's and Burger King, somewhat exaggerate in the pricing of their food. I believe that in providing a fun atmosphere where teens can hang out, and providing good food at a reasonable price, I will own and operate a successful business.