"Successful Marketing Strategies"

The world is filled with opportunities. Every once in a while, someone comes along that really takes advantage of these opportunities. Someone that makes things work, even though it may seem impossible. Ray Kroc was one of these people.

Ray Kroc is responsible for making McDonalds the most successful fast food operation in the world. He bought it from the original founders Dick and Mac McDonalds, because he felt it had serious potential, and didn’t agree with the brothers’ willingness to accept their chain having only a handful of restaurants. As soon as he was in charge, he started making changes. These changes included marketing strategies that would make McDonalds popular around the United States, and eventually, around the world. Strategies such as using Ronald McDonald to gain recognition, or adopting Henry Ford’s idea of the assembly line, or perhaps his most brilliant idea of all. Standardization. A business tactic that he used to make sure that every Big Mac would taste the same whether a person is in New York or Tokyo.

These marketing strategies, as we all know, led to McDonalds’ Golden arches becoming the most recognized symbol in the world. And because of this, Ray Kroc is undoubtedly an example of a true entrepreneur.