I think that this new strategy will work for women. As a man, I don't see this affecting my consumption of baked good. If men like it they'll eat it. Men aren't really as inclined a women to seek variety. I believe that Frito-Lay is making the right move. Generally women are the ones who are watching what they eat. For the most part, men don't care as much as women about what they eat. I believe that as long as Frito-Lay doesn't completely forget the male consumers during this new ad campaign, they don't have exactly have to do anything.
However, it would be a good idea to follow through with the current ad campaign and to get to a point to where they no longer have to advertise as much, and can rely mostly on brand loyalty. then, they can start an ad camping to try and reach the male consumers.
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that's too much to read but it looks legitimate...good job :D keep up the good work
ReplyDelete...very informative...i'd have to totally agree with you
ReplyDeletei liked how you put your oppinion in there, as you being a man. if they like it they will eat it no matter how healthy or unhealthy it is.
ReplyDeletei agree with you on all of this. :)
ReplyDelete