I think that it is a good idea for Starbucks to enter the "fast food" fields with McDonald's and Dunkin Donuts. Even though there is a risk involved, it would be better than just sitting around and losing money.
I think that Starbucks has a good chance of being successful, due to the fact that they have a lot of customer recognition.
Of course, they could just lower prices and maybe think of a cheaper way to make their products instead of having to enter a battle with Fast Food companies. Especially companies as well known as McDonald's and Dunkin Donuts.
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