Monday, January 26, 2009

"Super Bowl Advertising"

I think that $100,000 per second is an insane amount of money to pay for advertising. However, there are huge companies, like Coca-Cola and GE that can afford it. If a company can spend that much on an advertisement and still make a significant profit selling their product, I really see no reason for them not to advertise.

If I were a business owner or a CEO I wouldn't spend that much on an advertisement. I do believe that it is exaggerated how much it costs to advertise during the Super Bowl. I think I could definitely find a better way to advertise where i would get about the same recognition for less than $100,000 a second.

I think that if a company advertises during the Super Bowl, it will definitely result in more sales, because the Super Bowl has millions and millions of viewers. you cant really ask for much more recognition than that.

I think that there are a lot of events out there to focus the main part of our campaign on. Personally I would focus it around the Christmas season. This is a good time because it is generally the time that people spend the most money.

I believe that advertising in the Super Bowl is a very good place to springboard a campaign. The best way to springboard a campaign is by getting a lot of recognition. Though $100,000 per second is a lot of money to pay for advertising, there aren't very many other forms to advertise to such a large amount of people at once.

1 comment:

  1. if you do ever become a CEO for a company and you have the money to spend on advertising like that i think you should go for Super Bowl ads because it is one of the BiGGEST and BEST ways to get your name out there and gain more sales/customers :D

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