I think that Coca-Cola is actually making a smart move. All the advertising they have been doing to promote their new products have resulted in less sales for soda. Disregarding this would not be a very good move.
I think that it will be very successful. Before Coca-Cola Co. began promoting their bottled water, energy drinks and sparkling juice drinks, they advertised their sodas and were extremely successful.
I don't think that the new bottle and lower prices will be enough to restore the soda popularity to its former status, however it will be a very good start.
I think that using celebrities and spokespersons in ads is a very good way to advertise. Many people want to be like their idol or their favorite celebrities. I think that if these ads display these spokespersons or celebrities drinking Coca-Cola, it will be successful.
Well, I think that they are not making a smart move because most people are cutting down sodas.
ReplyDeleteI think the lower prices will help out with recruiting past consumers who have left the soda category. I also think having groups like fall out boy will appeal to the younger group they are trying to attract.
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