Friday, January 30, 2009
"New Packaging: Good or Bad?"
-Quite possibly. However I don't think that anyone should be alarmed. They are simply testing a new idea. If it doesn't go well with consumers, they can change it back.
I think that even though there will always be those few people who are not happy with anything, for the most part people will agree that a more size efficient cereal box is not a bad thing at all, because if there's anything there isn't very much of anymore, its space.
Wednesday, January 28, 2009
I think that it is good to target consumers who are in driving distance. I dont think that it would bee a very good idea to advertise any further than that for now. They should just stick with this and see how it goes. If it seems to work well, then they can expand thier advertising.
I dont think this is a very good slogan. It seems pretty vague, and maybe alot of people wont understand what is trying to be communicated.
"Hilton Head. Experience great food and amazing beaches!"
Tuesday, January 27, 2009
"Interesting Management Story"
Fox: "Do you know the time, because my watch is broken"
Lion: "Oh, I can easily fix the watch for you"
Fox: "Hmm... But it's a very complicated mechanism, and your big claws will only destroy it even more."
Lion: "Oh no, give it to me, and it will be fixed"
Fox: "That's ridiculous! Any fool knows that lazy lions with great claws cannot fix complicated watches"
Lion: "Sure they do, give it to me and it will be fixed"
The lion disappears into his cave, and after a while he comes back with the watch which is running perfectly. The fox is impressed, and the lion continues to lie lazily in the sun, looking very pleased with himself. Soon a wolf comes along and stops to watch the lazy lion in the sun.
Wolf: "Can I come and watch TV tonight with you, because mine is broken"
Lion: "Oh, I can easily fix your TV for you"
Wolf: "You don't expect me to believe such rubbish, do you? There is no way that a lazy lion with big claws can fix a complicated TV."
Lion: "No problem. Do you want to try it?"
The lion goes into his cave, and after a while comes back with a perfectly fixed TV. The wolf goes away happily and amazed.
Scene : Inside the lion's cave. In one corner are half a dozen small and intelligent looking rabbits who are busily doing very complicated work with very detailed instruments. In the other corner lies a huge lion looking very pleased with himself.
Moral : IF YOU WANT TO KNOW WHY A MANAGER IS FAMOUS; LOOK AT THE WORK OF HIS SUBORDINATES.
Management Lesson in the context of the working world : IF YOU WANT TO KNOW WHY SOMEONE UNDESERVED IS PROMOTED; LOOK AT THE WORK OF HIS SUBORDINATES
This is just a funny little sory I found on the internet. And even though it is a humorous story, I think that it actually applies to real life sometimes.
Monday, January 26, 2009
"Super Bowl Advertising"
If I were a business owner or a CEO I wouldn't spend that much on an advertisement. I do believe that it is exaggerated how much it costs to advertise during the Super Bowl. I think I could definitely find a better way to advertise where i would get about the same recognition for less than $100,000 a second.
I think that if a company advertises during the Super Bowl, it will definitely result in more sales, because the Super Bowl has millions and millions of viewers. you cant really ask for much more recognition than that.
I think that there are a lot of events out there to focus the main part of our campaign on. Personally I would focus it around the Christmas season. This is a good time because it is generally the time that people spend the most money.
I believe that advertising in the Super Bowl is a very good place to springboard a campaign. The best way to springboard a campaign is by getting a lot of recognition. Though $100,000 per second is a lot of money to pay for advertising, there aren't very many other forms to advertise to such a large amount of people at once.
Friday, January 23, 2009
Coca-Cola Ad Campaign
I think that Coca-Cola is actually making a smart move. All the advertising they have been doing to promote their new products have resulted in less sales for soda. Disregarding this would not be a very good move.
I think that it will be very successful. Before Coca-Cola Co. began promoting their bottled water, energy drinks and sparkling juice drinks, they advertised their sodas and were extremely successful.
I don't think that the new bottle and lower prices will be enough to restore the soda popularity to its former status, however it will be a very good start.
I think that using celebrities and spokespersons in ads is a very good way to advertise. Many people want to be like their idol or their favorite celebrities. I think that if these ads display these spokespersons or celebrities drinking Coca-Cola, it will be successful.
Thursday, January 22, 2009
"G" vs "Gatorade"
2) I think that it will result in a loss of profits because people will not recognize it.
3) I believe that it will have a bad overall affect on the consumption.
4) I think that this was spawned by them wanting to appeal to a younger crowd by making the product look more simple and more appealing. However this will decrease customer recognition.